At Canadian Gearhead, we take pride in providing our readers with trustworthy and accurate information to help them learn about their favorite vehicles. Our commitment to excellence is reflected in our established Editorial Process, which is the backbone of everything we do.
Our team of experts creates and edits every piece of content based on the 4 pillars of our Editorial Process. These pillars include earning and maintaining trust, keeping high standards, prioritizing accuracy, and continual monitoring and updating of content. By adhering to these pillars, we ensure that our readers can always find timely, evidence-based information about the cars and trucks they love.
1. Earning and Maintaining Trust
At Canadian Gearhead, we understand that automotive information can be overwhelming and inaccurate. That’s why we strive to provide trustworthy, fact-checked, and clear content that is helpful and entertaining.
We do not accept payment in exchange for biased product reviews. If a company wishes to send us a product free of charge, we will offer our 100% honest opinion of it. In doing so, we try our best to look at it from the perspective of the reader, who is potentially spending their hard-earned money on the product.
We do not recommend products or equipment that we haven’t either used ourselves or have a high level of knowledge of. We will not blindly recommend products for the sole purpose of earning a quick and easy commission. If we recommend something, it’s because we truly believe it’s the best option for the reader.
2. Keeping High Standards
At Canadian Gearhead, we take our responsibility to provide accurate automotive information seriously. We strive to set high standards to ensure our content is unbiased, balanced, timely, actionable, research-backed, honest, and comprehensive. Here are some of the ways we maintain these standards:
- Careful selection and thorough training of contributors. Our writing team is carefully selected and vetted for subject matter expertise and relevant life experience. They are trained on the best practices for researching and sharing information in a clear and easy-to-understand format. They are provided regular feedback and ongoing coaching to ensure they meet our high standards.
- Creation of original images. Canadian Gearhead does not utilize stock images, or use images from other sites. Every single image on this site is original and shows that we have first-hand experience with the subject we’re talking about. We practice what we preach and we live the lifestyle that we talk about.
- Original content generated by humans. All content posted on Canadian Gearhead includes our own personal experience or knowledge on the subject. Every article is edited, proofread, and fact checked by a human. We also have a very strict policy against plagiarized content.
- Content checked to meet our standards. Every piece of content is manually fact-checked and proofread before it is published, double-checking to ensure it meets our rigorous editorial standards of clarity, accuracy, and quality sourcing.
3. Prioritizing Accuracy
At Canadian Gearhead, we understand the importance of accuracy in our writing. We prioritize accuracy to ensure that our readers receive the most up-to-date and reliable information possible. We have developed a proprietary training system to ensure that our writers focus on readability, clarity, and accuracy.
We aren’t perfect. We invite reader feedback on our content and take immediate action to address any potential issues. When a reader alerts us about a potential issue with our content, we research the feedback, determine what revisions are needed, and republish the updated content as soon as possible.
4. Continual monitoring and updating of content
At Canadian Gearhead, we understand that the automotive industry is constantly evolving, and it’s our responsibility to ensure that our readers have access to the most up-to-date and accurate information possible. To achieve this, we regularly audit and review our existing content to make sure it remains as helpful as it was when it was originally published.
In short, we are committed to providing our readers with the most accurate and up-to-date information possible. We continually monitor and update our content to reflect the latest insights and recommendations from the automotive community, and we always welcome feedback from our readers to help us improve our content.
Our Editorial Process, Created for You
Our Editorial Process ensures that we provide you with accurate, relevant, and accessible content. We strive to continually improve, so we welcome your feedback on the accuracy or usability of our content. If you feel an article is out of date or have any questions or comments, please visit our contact page or leave a comment. We are committed to transparency and honesty in all of our content.
